Championing Fair Play
The online broadcast will begin on April 8, 2026 at 2 p.m.(CET)
| HUNGARIAN UNIVERSITY OF SPORT SCIENCE – Jenő Koltay Sports Center (1123 Budapest, Csörsz street 2., VIP seminar classroom) |
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| 8 April 2026 |
| Welcome & Registration - University Tour (1123 Budapest, Alkotás u. 42-48.) |
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| Welcome Rector of the Hungarian University of Sports Science |
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| Opening Remarks Koltay Jenő Sports Center (1123 Budapest, Csörsz utca 2., VIP seminar room) Permanent Member of the International Olympic Committee (IOC) President of the Hungarian Olympic Committee President of the Hungarian Sports Journalists’ Association (HSJA) HSJA and AIPS vice president |
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Former Director of Google Hungary Presentation title: Beyond the Hype: An Ex-Googler's Guide to the AI Revolution in Sports Media Description: A deep dive into how AI is transforming sports journalism, raising both powerful opportunities and critical ethical questions about authenticity and bias. |
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Secretary General of AIPS Africa Presentation title: AI and the Future of Sports. A detail analysis of the impact, realities and transformation of sports journalism. Where are We? Description: An analysis of how artificial intelligence is shaping sports and sports journalism, highlighting its impact, ongoing changes, and current state, while raising ethical questions. |
Adviser to the AIPS AI Working Group Presentation title: From Innovation to Responsibility: AI, Ethics and the Changing Reality of Sports Journalism Description: As artificial intelligence rapidly transforms sports journalism, the key challenge is no longer innovation, but responsibility, understanding how ethics must guide this new reality. |
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Deputy Editor-in-Chief at Sport-Time.org Presentation title: The Productivity Trap: AI and the Risk to Accuracy Description: AI gives sports journalists speed and efficiency, but the real challenge is using it to boost productivity without compromising accuracy and integrity. |
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Founder and CEO of R34DY, AI expert Presentation title: AI Is a New Pen — Mightier Than the Sword, but Not the Author Description: A short reflection on how artificial intelligence is a powerful tool |
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Natalia Donets
Deputy Editor-in-Chief at Sport-Time.org, Member of the Executive Board of the Moldovan Sports Press Association, and Development Manager at the Moldovan Paralympic Committee. A graduate of Sciences Po in Communications, with over 15 years of experience in sports journalism and sports administration.
Musa Sise
A media and communication professional, PR consultant, an international communication practitioner. A resource Mobiliser, with over 2 decades experience in strategic leadership position and a fervent development-oriented individual. A pragmatic driver of youth-oriented program on sustainable basis and deeply conversant with Youths and Sports issues, its development, promotion and administration.
Márk Hetényi
MSc-level education; Managing Director of R34DY Zrt. with responsibility for a €10M revenue enterprise systems integration business serving regulated financial institutions. Architect of the ABLEMENTS concept, product vision and international commercial strategy. Deep domain expertise in banking systems architecture, DORA, BIAN and TOGAF compliance frameworks, enterprise AI deployment, and international fintech market development. Led the platform demonstrations that secured Finovate Best of Show in London in both 2025 and 2026 and represents ABLEMENTS across all major international fintech forums.
Edina Heal
Edina Heal is the Founder of the Equaliser Foundation, a prominent organization dedicated to achieving workplace gender equality. She previously served as the CEO of Google Hungary for eight years, following a successful tenure leading the country’s largest commercial radio station. Her extensive leadership background spans the music and advertising industries in both Hungary and the UK, including roles at major recording labels and global agencies. Recognized by Forbes as one of Hungary’s most influential businesswomen, Edina has held prestigious board positions at AmCham and the world-renowned Budapest Festival Orchestra. An INSEAD MBA graduate, she is a seasoned expert in innovation, talent management, and systemic diversity. Currently based between London and Budapest, she remains a passionate advocate for driving social and corporate change.
Azra Isic
Azra Isic is a sports journalist working with the AIPS New Media / Content Creators Working Group, contributing to global research on the transformation of the media landscape. She is actively involved in collecting insights from AIPS member associations worldwide to better understand the growing influence of artificial intelligence and content creators. Her work focuses on how these changes are reshaping sports journalism and redefining professional roles. She contributes to international discussions within AIPS on the future of the profession. With experience across different countries and media environments, she brings a cross-cultural and practical perspective to current industry challenges.
